THE WEEK ON SOCIALS: Pop Culture & Social Media Moments Roundup (March 24–30, 2025)
- Imogen Harkness
- Mar 31
- 3 min read
Last week in the world of scrolls, strategy, and seriously good storytelling, the internet was buzzing with viral trends, entertainment moments, and brand campaigns that turned heads.
Here’s your creative recap through the lens of culture and marketing – designed to inspire content creators, marketing professionals, social media strategists, and digital branding experts.
1. Viral Social Media Trends & Memes That Dominated TikTok and Instagram
TikTok kept the creativity rolling with two breakout trends:
“Oh Pwincess” Audio Trend: A hilarious and cringey lip sync moment born from a VR goggled creator dramatically whispering “Oh pwincess, where are you?”. Creators took the humor and ran with it, even syncing the line with their pets' lips for extra laughs. This viral TikTok trend showcased short form comedy and participatory engagement at its best.
“A Moment That Felt Like Hozier's Yell”: On the flip side, this emotionally charged trend paired a haunting Hozier x Noah Kahan duet with personal, soul stirring moments. The result? Heartfelt TikToks that gave users (and marketers) a lesson in the power of music driven storytelling.
Trends that are easy to replicate and spark emotional resonance deliver high ROI. Brands should monitor these moments to authentically jump in.
Entertainment & Celebrity Culture Highlights from the Week
The 97th Academy Awards provided an avalanche of share worthy content:
Conan O’Brien made a triumphant Oscars debut, striking the perfect tone between satire and sincerity.
Ariana Grande & Cynthia Erivo stole the show with a Wicked/Oz medley, belting "Defying Gravity" and earning a standing ovation.
"Anora", an indie drama, claimed five major awards, including Best Picture and Best Actress (Mikey Madison), causing a stir among film critics and TikTok film accounts.
Celebrity pairings and real time events fuel community dialogue. For brands, it’s a prime opportunity to engage with topical content.
Creative Advertising & Noteworthy Brand Campaigns
These marketing campaigns combined creativity, cultural relevance, and storytelling:
Twix: “Two is more than one” (Global)
A surreal '70s-style car chase ends in a twist: one car stacked on top of another. The message? Two Twix bars > one.
Distributed across TV, OOH, social, and global PR by Adam&EveDDB.
McDonald’s UK: “Breakfast Done Properly”
Stripped of logos, the campaign leaned on food recognition. With 90% brand awareness, the McMuffin needs no introduction.
A masterclass in visual branding and cultural cachet.
Vaseline: TikTok Short Film Series
Humorous skits (like jail cell challenges and balloon marathons) demonstrated product durability.
Over 300K organic views in 48 hours. Bonus: a TikTok film school initiative supported creative UGC.
Calvin Klein x Bad Bunny (Global)
Latin music icon Bad Bunny posed in CK underwear, sparking 56M views and $8.4M in media impact value within two days.
A perfect blend of pop culture and influencer marketing.
Digital Marketing Insight: Story led visuals, celebrity endorsement, and collaboration with creators are essential for maximum social impact.
Key Takeaway for Content Creators, Marketing Professionals & Social Media Strategists
To stay relevant in the world of digital marketing and content creation, brands must actively engage with social media trends, viral moments, and pop culture shifts. Show up where your audience already is – in their scrolls, on their For You Pages, and in their group chats – and craft creative content that connects, converts, and tells a story worth sharing.
Whether you're managing an agency or building your brand presence on LinkedIn, this roundup helps you stay one step ahead with insights that matter.
Follow for more marketing breakdowns, content strategy inspo, and weekly cultural recaps.
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