What the Internet Obsessed Over This Week (April 1–7)
- Imogen Harkness
- Apr 7
- 4 min read
Updated: 6 days ago
Another week, another batch of unhinged brilliance from the world of social media and pop culture — and we’ve got the roundup ready.
From reality TV chaos in Australia to football fever in the U.S. and gooey April Fool’s gags in the UK, here’s what actually mattered online this week — and what your brand can learn from it.
🇦🇺 Australia: The Engagement Heard ’Round the FYP
MAFS madness strikes again. Just when you thought it was over, Married At First Sight Australia dropped a bombshell: Jacqui Burfoot and Clint Rice got engaged at the reunion party IRL — and it wasn’t even on the show. The internet went feral.
Fans, memes, and hot takes exploded across TikTok, X (Twitter), and Facebook groups like it was 2012. Lesson? Reality TV doesn’t need a camera crew to go viral — it needs chaos.
Strategic takeaway: Brands that insert themselves into TV moments (especially relationship based ones) have a golden chance to meme, react, or just join the conversation.
🇺🇸 US: March Madness, Memes & Micro moments
March Madness delivered the goods. Whether you’re a basketball fan or just in it for the buzzer beater TikToks, the Final Four had people posting like their team’s life depended on it.
Hashtags like #FinalFour2025 and #UnderdogEnergy were everywhere, and even non sports brands got in on the action. Meme culture + sport = always a win.
Strategic takeaway: High energy cultural events are your chance to show personality. Even if you’re not in sport — tap in, be clever, and know your moment.
🇬🇧 UK: Creme Eggs, Doctor Who & Dry Humour Done Right
Cadbury did what they do best: weird, gooey, slightly cursed content that made the internet collectively cringe and cheer. Their April Fool’s product? A Creme Egg “On the Goo” sachet — yep, just the filling. For your toast. Or chips. Or… mouth.
It was fake. But the engagement? Very, very real.
Doctor Who trailer dropped and sent Whovians into the stratosphere. Twitter dissected every line, TikTok recreated outfits, and the BBC proved once again they know how to market nostalgia.
Strategic takeaway: UK humour hits hard when it’s self aware and taps into shared obsessions (like seasonal food or sci fi classics).
Trending Globally: Absurdist TikTok Energy
The “Bombardiro Crocodilo” meme is the most bizarre thing to take over TikTok lately… and we’re obsessed. AI generated crocodile plane hybrids? Check. Nonsensical Italian voiceover? Check. Memeable beyond logic? Absolutely.
Everyone from Aussie creators to Ryanair jumped on the trend — and when even airlines are posting memes, you know it’s real.
Strategic takeaway: Embrace the weird. If it makes no sense but gets views, it might just be your most relatable post yet.
Best Brand Campaigns of the Week
KFC x Hismile’s Chicken Flavoured Toothpaste (AUS)
The prank was good — but making it real? Genius.
This April Fool’s stunt (yes, fried chicken toothpaste) from KFC and Gold Coast brand Hismile went global. And then… they actually made it. It’s the kind of chaotic crossover we live for.
Why it worked:
• Collab made sense (sort of)
• Visuals were strong
• It went beyond the prank — and that’s where the magic is
Cadbury’s “On the Goo” (UK)
Creme Egg filling… in a squeezy sauce packet. This fake product launch had Brits shook. It was gross, brilliant, and on brand.
Cadbury fans loved it. So did meme pages. So did we.
Why it worked:
• Understood British humour
• Perfect seasonal tie in
• Great use of food photography (with a wink)
Yahoo’s Grass Keyboard (US)
Yes. Actual grass. In a keyboard.
Yahoo went literal with the meme “go touch grass”, launching a working keyboard with real Petunia grass sprouting between the keys.
Why it worked:
• Took an internet joke and brought it to life
• TikTok-first mindset
• Clever and low-stakes product to drive press + laughs
Dunkin’s “Not a Joke” Free Coffee (US)
While everyone else was pranking, Dunkin’ delivered the real goods: free coffee for 1 million rewards members with the code “ThisIsNotAJoke.”
Sometimes, the joke is not joking.
Why it worked:
• Understood prank fatigue
• High value, lowcost reward
• Instant app engagement
What This Means for Your Brand
What Worked | Why It Matters |
Chaos in reality TV | Real moments create shareable stories — authenticity is the asset. |
Clever April Fools | People love to laugh. Give them a good, bizarre reason. |
Global meme trends | Weird wins. Especially if it’s weird together. |
Nostalgia and surprise | From sci-fi trailers to Creme Eggs, nostalgia still performs. |
Don’t just prank — reward | Dunkin’ showed us: sometimes, the best move is no trick at all. |
Culture moves fast.
But we move faster.
Whether it’s crafting a meme worthy moment, knowing when not to post, or jumping on a trend before it’s overdone — we help our clients show up online with clarity, creativity, and real cultural relevance.
Want in? Let’s make some noise (or some weird toothpaste).
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